Wireless Industry Partnership

Intro to the day

Get ready to Jam! No sitting comfortably and reading your email, it's all about listening and getting involved.

Moderators: Caroline Lewko, WIP & Oren Levine

2:10pm

WIP Buzz Session

What are the hottest announcements in mobile THIS week!  Who bought who, who launched what, who did WHAT?  Is there really an “Impending NY Tech Apocalypse’ coming?  Never a dull moment as we move at the speed of mobile.   

2:20pm - 3:00 pm

Developer Stories of Adventure and Enlightenment

Come listen to developers talk about their feats and triumphs. Hear directly from those who have been there, done that AND bought the t-shirt.

Story #1 - Working with the Giants
Speaker: Lars Hard, ExpertMaker

How a small company from Sweden worked on a stealth app for the world's largest mcommerce player based on artificial intelligence. From quick development to the long cycle of polishing and approvals and finally -- the launch!

Story #2: Pivoting at the Speed of Mobile
Speaker: Mike Martinez and Kurt Santayana, Straightspittin

How a retailer decided to become an app developer. First heading down the path of a language app, but pivoting fast and hard to create an innovative hiphop community!

3:00pm - 4:00pm

Discussion Groups

It's discussion group time, and a lot of you know the drill. It’s the time for you to ask questions and enlighten us with your experiences on what works and what doesn’t.

The room is divided into circles of chairs. A discussion topic takes place in each circle, led by 2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend.

Topics:

• Polishing Your Apps With New Features and Services - Find ways to make a good app great! Learn about and debate the myriad of enablers and APIs that are available to make development easier and add features and services to your apps.
  
  Discussion Leaders:
  
  -Todd Willis, Production Development Manager, Verizon Wireless
  -Mark Hahn, Principal Member of Technical Staff , Verizon   Laboratories
  -Joe Ariganello, Senior Solutions, Neustar
  -Rob Groot, Director Product Management, Neustar

• Mobile Social Strategy: Being Sticky and Spready - How do you integrate a social strategy into your mobile apps? How can you tell if your app is sticky- what do users do with it, where do they download it from, what issues do they have, do they use it in ways that you didn’t expect? And how can you make it spready – what causes users to share the app with others, and how do you tell if an add-on can revive product sales.
  
  Discussion Leader:
  
  -Dan Soares, Verizon Wireless
  -Deepen Shah

• Marketing Beyond Appstores - Appstores are only a distribution point you still need to design a plan to market, promote and get your app recommended. So what are your options and how much should you budget? What are the alternatives for non-consumer apps?
  
  Discussion Leader: 

  -Brian Friedman, CEO, Nexva

• Building a Mobile Web Site - There’s a big difference between building a website and building a mobile website.  Find out the ins and out about the current technology and how to integrate within your current web framework. We will discuss broader topics like user testing,  search engine optimization and metrics.  Learn also about the type of sites that might work best for different companies or services and how these will fit within a larger company wide mobile strategy.

  Discussion Leader:
  
  -Tom Deryckere, Director of Technology, Consumer Search.com (New York Times) 
  -Lance Nanek, Developer Evangelist, htc

• What topic would YOU like to see or lead?  We will organize some extra sessions onsite, barcamp style.  Perhaps you are interested in revenue models, have some good insight into Enterpriseapps; know someone who has all the scoop on SoMo!  Then let’s make it happen.

Round 2

Switch! You now have a chance to join your second preferred subject.

4-4:45pm

UnPanel: Mobile CRM

How do you have a relationship with your customer in the age of mobile? Do you even know who your customer is?  How do you communicate with them? Find out from the panelists, their strategies around Mobile CRM and how they are able to speak to and influence the intent of their mobile audience.

Moderators: Josh Rochlin, Xtify

UnPanelists:

-Scott Jensen, Vice President of Digital Product; Applications, The Weather Channel
-Jesse Silver, SVP Sales, Mogreet
-Ben Beggs, Head of Strategic Services, Usablenet

Open Mic

Surprise us!  Tell us what you have to offer or what you're looking for! Each person has 60 seconds to introduce themselvers and their services.

Speakers:  First come, first served