Wireless Industry Partnership

Jammin’ In San Diego At Uplinq—WIPJam Report

Caroline and I were in San Diego last week for Qualcomm's Uplinq developer conference, where we were invited to present one of our WIPJam unpanels on Thursday. A big thanks to Qualcomm for inviting us, and to the company's CEO, Paul Jacobs, who gave us a nice plug during the keynote session that morning! Uplinq itself was great and packed with a lot of interesting people and good conversations, but more on that later. Our unpanel drew a good crowd, but more importantly, a spirited and wide-ranging discussion.

…

CONTINUE READING

Qualcomm’s Tips on How to Engage the Mobile Consumer

Leading up to our WIPJam, Day for Developers, on February 18th at MWC, we have asked a number of our WIPJam sponsors to write articles for our readers.  This week, Qualcomm’s submission is provided by Mitch Oliver, Vice President of Ecosystem Development, Qualcomm Incorporated. 

Five Ways to Engage the Mobile Consumer

Consumers have an expectation of control over their content. This paradigm is well established from their desktop experience, and will undoubtedly extend into mobile. Fueled by the prospect of ubiquitous connectivity and increasingly powerful…

CONTINUE READING